Marketing is Changing
Traffic is down. Advertising costs are up. AI is driving a fundamental change in how customers research and make decisions. This is all happening faster than ever before leaving many businesses lost in a sea of existential change.
Your marketing must adapt and transform or you risk getting left behind.
Are you on the right path?
Or do you need a MAP showing the way?
Our Marketing Action Plan (MAP) will show you what to do, what to stop doing, ease marketing anxiety and how to effectively push forwards in these changing times.
1. Discovery Call
Where are you now?
A review of your objectives, marketplace and current digital marketing activities covering AI, messaging, web, SEO, GEO, PPC & Analytics.
2. MAP
Marketing Action Plan
A clear, actionable plan, or MAP if you will, detailing exactly what you should be doing (and not doing) to survive and thrive in the age of AI.
3. Execution
Get to the promised land.
All the support, guidance and execution you need across the strategic and tactical landscape to get your business to the promised land.
Start Moving Forwards Again
Our Expertise
Digital Marketing That Works Again
Expert tactical support evolved for the age of AI.
SEO
Boost visibility across Google Search, Maps and YouTube with targeted SEO & Local SEO.
Google Ads
Laser tuned Google Ads Management utilising AI & Machine Learning for top of the page exposure.
Web Design
B2B, D2C, Ecommerce website and landing pages that boost SEO, AI visibility and conversion rates.
AI Optimisation
Ensure you show up & influence decision making when users ask questions on AI: ChatGPT, Gemini, Google & more.
Social Media
Organic and paid support to drive awareness and engagement with customers across the social web.
Conversion Optimisation
Scientific A/B testing to understand your user, improve conversion rates and ensure your site is ready for AI.
Unsure what kind of marketing is best for your business?
Meet your guide, Marcus Miller
I have spent 30 years talking to business owners in your exact situation: lost, confused, and worried about failing performance in an ever shifting landscape.
At Bowler Hat, we have navigated every major shift in the digital world – from the first search engines to today’s AI revolution.
It need not be this difficult. You just need a clear plan (MAP) showing the way forward and then some expert support doing the right things.
Generate more traffic, leads and sales
MAP
Marketing Action Plan
Download our Marketing Action Plan Template to create a strategic MAP for your marketing that helps you chart a clear journey to successful marketing.
ALCHEMY
Website Planning
Use the seven stage ALCHEMY framework to create a detailed plan for your new website.
REP
Campaign Planning
Use REP to create a campaign plan to Reach, Engage and Persuade (REP) your customers.
ASC
AI Optimisation
Use ASC to understand how to target your customers as they use AI to guide them in decisions and purchases.
Website Planning Guide
ALCHEMY is a website planning framework that radically improves the results from your next website.
Almost all new websites fail to improve results. Some new websites even make things worse. ALCHEMY provides a simple, step-by-step framework to create a site that will improve traffic, get you featured in AI and most importantly of all turn those ever more precious clicks into customers.
Download our free ALCHEMY Website Planning Guide or talk to us today to learn how we can help you create a plan for your website so you can join the 1% of websites that actually get results!
252,000 websites are created every single day.
99% of sites fail to get any traffic or conversions.
Join the 1% of sites that win with ALCHEMY
Digital Marketing Advice
Are Standard Organic Results Losing Value?
It is 2025 and the search engine result pages (SERPs for the cool kids) are a long, long way from the simple 10 blue links
AI Search – How will SEO change in 2025?
The search landscape has evolved radically over the last twenty-five years since Google first started. That change though, has been a gradual process, a slow
How To Combat Spam Leads From Google Ads – The Ultimate Guide
Contents Why are there so many spam leads? How to identify a spam lead The impact of spam leads on your Google Ads campaigns Strategies
Our values
Why work with Bowler Hat?
No aggressive sales tactics. No long contracts. No Jargon. No BS. Just great marketing – for the right money.
Multiple Award Winning – Google Premier Partner – 100s of 5 Star Reviews on Google
1. Small Business Experts
Cut Costs & Improve Results
We specialise in helping small businesses prosper in the highly competitive digital marketing space.
2. 100s of Positive Reviews
Don't just take our word for it
Check out our reviews on Google to see what our customers have to say about us.
3. SEO Experts
Credible SEO Expertise
Our MD has worked in the SEO industry for over 20 years and is a world renowned small business SEO Expert.
4. We Care
Cheesy but true
We are also a small business and we know how important it is that your marketing delivers results so we won’t rest till you are happy.
5. Pricing
Affordable not cheap
We only work with the tactics where we have extreme competence so we can deliver high value marketing at reasonable prices.
6. No Contracts
No aggressive sales
No contracts. No pushy sales tactics. If we can’t help we will tell you rather than take your money. Everything we build is yours. Honest. Fair.
Generate more traffic, leads and sales
Bowler Hat is featured on:
Meet our clients
They Believe In Us
Some of the businesses that trust us to manage their digital marketing campaigns.
Contact Us
Give us a call, drop us an email or fill out the form and one of our digital marketing experts will get right back to you.
- 0121 314 2001
- [email protected]
- 112 Zellig, Custard Factory, Birmingham, B9 4AT
