Elonex Case Study
Developing and marketing a website which displays advertising screens across the UK
The Backstory
Elonex provides advertising screens across the UK, such as in shopping centres, motorways and Retail Parks.
They needed a website which would allow advertisers to easily find screens that they offer, and for them to get in touch.
Also, the screens needed to be categorised into several types of categories into a directory and that they could be indexed in Google.
The website needed to be visually appealing and display previous clients so that advertisers would want to get in touch.
The Challenge
Elonex has many screens across the UK, so we needed to find a solution which would allow them to display each screen across the website, and be structured so that they can be found across several category taxonomies, such as by location and format.
We would also need to include an area which would display the large clients that they have worked with, and also an area where they can upload blog posts.
Lastly, the website needed to be easy enough to use so that they can update pages with new content and screen types.
The Results
We developed a directory for the website which would make it easy for visitors to find screens within specific locations, formats and environments.
We also made the website visually appealing so that it demonstrates Elonex’s attention to detail.
After launch, we have been assisting Elonex in their marketing efforts for the website.
You can view the new website here: https://elonexoutdoormedia.co.uk/
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