Content marketing is so much more than writing blogs. Controversial, I know.
Don’t get me wrong, blogging has many advantages and can be a useful content marketing strategy, but there are so many more types of content that you can utilise to help you achieve your goals too.
Valuable, relevant, high-quality content can take many forms to inspire action in your customers. Content satisfies the senses, it broadens the mind, makes people listen, think, and take notice of your brand. It’s anything that engages your audience, that helps you tell your brand’s compelling story, that solves customer’s problems in inventive and intuitive ways. Content entertains, inspires, convinces, educates, and ultimately, helps you smash your goals.
Content can take many entities, each of which will be different for each brand, so you need to think about the ways these content types fit into your campaigns and how these ideas can play into your overall strategy. Try some of these 80 types of content to inspire your creativity and supercharge your content strategy.
1. Blog
2. Video
3. Infographic
4. Ebook
5. Presentation
6. Slideshow
7. Photo
8. Meme
9. Illustration
10. Cartoon
11. Poster
12. Chart
13. Graph
14. Diagram
15. Webinar
16. Web Series
17. Podcast
18. Radio Show
19. User-Generated Content
20. App
21. Tool
22. Quiz
23. Event
24. Print Publication
25. Online Magazine
26. Print Magazine
27. Online Course
28. Offline Course
29. Q&A
30. Conference
31. Forum
32. Case Study
33. Opinion Piece
34. Social Media Card
35. How To
36. Listicle
37. Newsletter
38. White Paper
39. Live Stream
40. Quote
41. Interview
42. Review
43. Guest Post
44. News
45. Link Roundup
46. Story
47. Guide
48. Template
49. Resource
50. PDF Download
51. GIF
52. Email
53. Survey
54. Poll
55. Brochure
56. Flyer
57. Workshop
58. Game
59. Advert
60. Promoted Post
61. Report
62. Giveaway
63. Competition
64. Original Research
65. Live Chat
66. Social Media Post
67. AR
68. VR
69. Vlog
70. Book
71. Music
72. Poetry
73. Short Film
74. Datejacking
75. Interactive Image
76. Press Release
77. Audio Book
78. Fact Sheet
79. Testimonial
80. Repurpose into another content type.
This is by no means an exhaustive list, but it should give you some broader and more creative ideas of content to motivate your audience to take action. Think about what your audience would find most engaging, combine multiple formats, and play around with different types to find what works best.
Don’t limit yourself to blogging. Content comes in many forms and guises, so it may be time to rethink the types of content and how they can inspire your creativity and supercharge your marketing strategy. If you’re looking for tools on helping you with your social marketing, check out our post.
What types of content are you using in your strategy? Let us know in the comments below.
